| Description: |
We are Indeed Flex. We Help People Get Jobs. Right now, we're hiring! The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we're taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry. After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we've been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful! Main Purpose The UK Senior B2C CRM Executive will report directly to the Head of B2C Marketing and will play a critical role in building and nurturing relationships with our Flexers. They will be responsible for creating and executing CRM campaigns to drive job applications and improve user journeys that verify and grow our candidate database. They will work in close collaboration with the broader B2C marketing, and global CRM team to deliver all campaign related communications. Responsibilities & Duties - Collaborate with the global CRM team to own & optimise all UK B2C pre-verification, post-verification and re-engagement communications including referrals, waiting lists, churn and app downloads.
- Segment customer data to create hyper-targeted communication and engagement strategies.
- Deliver best in class, highly personalised CRM campaigns across email, SMS, push and in-app.
- Work closely with the recruitment marketing team to understand current re-engagement requirements in order to drive job applications from existing Flexers
- Work closely with the B2C marketing manager and the strategy team to understand the growth and churn of our existing Flexer database on a monthly basis by region, sector and job profile.
- Utilise the data to implement re-engagement & cross verification strategies.
- Consistently measure and report on the effectiveness of all CRM campaigns and initiatives, providing insights and recommendations for improvement.
- Work with the global CRM team and R&D team to implement automated communications that focus on maximising fulfilment (completed shifts) and improve Flexer experience.
- Manage all communications and newsletters, which support the annual marketing plans, including Flexer parties and incentive campaigns.
- Continuously A/B test to drive maximum engagement from the existing Flexer database.
- Collaborate with the global CRM team to ensure alignment and consistency in customer communications and implement best practices.
- Support the global CRM team on optimising B2C customer lifecycle programmes.
Requirements - CRM and email experience, preferably in a B2C context.
- Prior experience using Braze, other CRMs will be considered (Hubspot, Mailchimp, Pardot etc)
- Email coding experience (HTML). Basic SQL experience would be good but not essential.
- Must have a good understanding of GDPR and how this impacts how we manage data and different communications.
- Proficient in email production and copy writing.
- Previous experience working within the staffing / or recruitment industry would be an advantage but not necessary.
- Team player with the ability to collaborate effectively with cross-functional teams.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, high-growth environment.
- Data-driven and analytical.
- Experience using G suite would be advantageous but not essential.
Benefits - £30,000 to £40,000 salary per annum + Bonus
- 25 days holiday
- Hybrid/Flexible working model (Monday & Friday in office)
- Free lunch in office
- Cycle to work scheme
- Pension
- Private Medical Healthcare
- Dental Plan
- Discounted gym membership
- Day off on your birthday
- Regular team building events
- Perkbox - discounts and goodies on some of your favourite brands
You'll fit right in at Indeed Flex if: - You're a great communicator and highly collaborative. We're best when we all pull in the same direction
- You don't mind doing the work, whatever it is - you can see the impact at the end and you're in it for the long haul
- Data is your heart and soul - you know you need it to drive you in the right direction
- You're proactive and always willing to learn
- You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we're about and you want to be a part of it
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